Friends or Foes: LEGO and Play for Girls Part 3: It's All About Choice

This is the third part in a three part series of articles written to explore the current controversy brewing over the LEGO Friends line launched this year by The Lego Group.

So far in this examination of the LEGO Friends line, we have looked at the sets on their own, and also the history of how LEGO came to develop the line and the research behind the line.  In this final segment, we will look at LEGO's decisions surrounding marketing to girls and
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